It's All About Beer Today


Do you want to know how I do museums nowadays? 

Well, unlucky if you don't...Because I am still telling you! 

Having the toddler makes me run through the rooms of museums taking random shot of various things and description under or next to them. This way of museum-seeing seemed quite disappointing at first, but then I figured out that this actually gives me a great chance to capture the details which I usually never remember anyway... So without giving away too much, simply because the place is a must visit if you happen to be in Copenhagen, this today post is a bit about Carlsberg and its museum.


The founder J.C.Jacobson built his first brewery in 1847 after drawing inspirations from his study visits to foreign breweries. The name 'Carlsberg' came from the combination of the name of his son Fridrich Carl, and a variant of the Danish word for mountain.
In order to enter the museum territory you must pass through the Elephant Gate which was built as a water tower in 1901 and was inspired by Bernini’s obelisk-carrying elephant in the Minerva Square in Rome and by the organ façade in Our Saviour's Church. The elephant is a symbol of loyalty and strength and characterises Carl Jacobsen’s Latin motto "Laboremus pro patria"  -  "Let us work for our country".

The elephants' blankets bear New Carlsberg's swastika trademark and the initials of Carl’s four surviving children – Theodora, Vagn, Helge and Paula.The elephants' blankets bear New Carlsberg's swastika trademark and the initials of Carl’s four surviving children – Theodora, Vagn, Helge and Paula.
  
And 111 years later...hardly anything has changed!


New Carlsberg, brewery of Carl Jacobsen, gained the global recognition in 1889 when it won the finest accolade of the business, the Gran Prix, at the Expo in Paris. 


The historic symbol of swastika, which was registered as the trademark of New Carlsberg in 1881, was chosen by Carl Jacobsen as a result of his interest in Ancient Rome and Greece.

I was quite amaze by the collection of unopened bottle which appeared to be the largest of its kind, and currently has 21,790 bottle of which more than 16,000 are on display.  



And that is certified by no anyone, but the Guinness World Record which was officially recorded by my i-phone :) 


And the running count of the bottles on the board...Whoever from Guinness World Record has to count them, definitely spent some time behind those glass displays. 





It appears that the Jacobsen family made an immense contribution to the architecture and cultural life of the Danish capital, Copenhagen, inspiring the construction of monuments and buildings throughout the city, including the Danish Museum of Art and Design and the impressive Ny Carlsberg Glyptotek and the famous Little Mermaid which is one of the most visited tourist attractions in Denmark. 


It was sculptured by Edvard Eriksen when Carl infatuated by the ballet The Little Mermaid, and by the dancer Ellen Price de Plane, asked him to create a sculpture that could capture her graceful figure. So romantic!

And its little version in the court yard of the museum, isn't she lovely?! 

Well, if you are in Copenhagen, please indulge yourself to visit the place. Apparently the ticket price includes for a glass of beer at the first little bar on your way through museum which we missed. But even if you do as well, there is a much bigger bar with lounges, table football games and TV showing funny Carlsberg advertisements - combination of all will definitely bring a smile on your face. 

Enjoy! 

vasha Tasha